Back to the essence of cocooning
In 2025, Happy Cocooning enters a new chapter. After more than fifteen years as a trusted brand in atmospheric fire tables, Happy Cocooning officially becomes part of CFM Traders. An acquisition that does not feel like a break from the past, but rather an opportunity to return to the core of what has always made the brand special: cocooning.
Where it all began
Where a classic fire often comes with smoke, sparks and maintenance, Happy Cocooning offered an alternative. The ambiance of an open flame, combined with ease of use, control and safety. This is what made Cocoon Tables distinctive from the very beginning.
Happy Cocooning was founded in 2008 with a simple yet powerful idea. Outdoor living can be just as warm and cosy as being indoors. With the introduction of the first gas-powered Cocoon Tables, the brand brought atmosphere and fire to gardens and balconies, without the drawbacks of traditional wood-burning fireplaces.
In its early years, the brand focused on the Benelux, with a compact collection of three fire table models. Interest quickly grew. Consumers were looking for products that were not only functional, but also enhanced experience and togetherness. That is exactly where the strength of Happy Cocooning lay.
Growth and maturity
In the years that followed, the assortment expanded steadily. From just a few models to a broad collection of fire tables, table burners and accessories.
This growth went hand in hand with a strong focus on quality and safety. From the outset, Happy Cocooning has worked according to the highest safety standards. Products are carefully tested and certified, allowing users to enjoy fire in their outdoor space with complete peace of mind. With additional accessories, a safe environment can be created for every situation, whether on a terrace, in the garden or on a balcony.
During these years, the Cocoon Table became the recognizable heart of the brand. A central place outdoors where people come together. The atmosphere of a fireplace, without smoke or ash. A built-in gas fire that is easy to operate and instantly provides warmth and ambience. Exceptionally atmospheric and safe.
A brand in motion
After years of growth and success, the time came to reflect on the future. The world of outdoor living was changing. Consumers were seeking more calm, more cohesion and a stronger connection between indoor and outdoor spaces. Within that context, the need arose to re-evaluate Happy Cocooning.
In 2025, the brand became part of CFM Traders. A Dutch organisation (wholesaler) with a strong focus on ambience and outdoor living. Through a carefully built brand portfolio, CFM Traders develops and distributes products centred around fire, light and experience. Brands such as BonFeu, HEAT Outdoor Living, ZOLUNA Lighting and MOODZ Outdoor Living demonstrate the versatility of this world.
Within this portfolio, Happy Cocooning retains a clear and distinct identity. Warm, accessible and focused on comfort and togetherness.
Back to the essence
Joining CFM Traders created space for reflection and renewal. Not to reinvent the brand, but to deepen it and make it future-proof. The brand identity, product lines and visual style were redefined with one clear guiding principle: back to the essence of cocooning.
Cocooning is not a trend, but a feeling. The warmth of coming home, being together with loved ones, the moment of rest at the end of the day. These values formed the foundation of the 2025 rebranding. Everything was rebuilt around that feeling. From logo and colour palette to photography, materials and communication.
A new identity, the same soul
The renewed identity of Happy Cocooning is calmer, more timeless and warmer. Soft earth tones, natural materials and refined details define the look and feel. The aesthetic seamlessly aligns with contemporary garden and lounge concepts, without losing the familiar atmosphere of the brand.
Greater cohesion has also been brought into the collection. The products remain true to their origins: high-quality fire tables, table burners and built-in burners that bring people together. At the same time, there is more balance in design, finishing and naming, fitting within the broader design DNA of CFM Traders.
“We wanted to build a brand that is not only seen, but truly felt,” says Wouter Verbeek, Brand leader of Happy Cocooning and responsible for the rebranding process within CFM Traders. “Design only succeeds when it evokes warmth, both aesthetically and emotionally.”
The 2026 collection
Alongside the rebranding, intensive work has been done on an entirely new collection for 2026. A collection in which the latest outdoor living trends have been translated into designs that radiate calm and simplicity.
Organic shapes play an important role. Soft lines and rounded contours create a natural appearance that blends effortlessly into the outdoor space. The collection is deliberately built around essentials. Timeless designs that last for years and are easy to combine with different styles and materials.
The colour palette forms an important foundation. Oyster beige and smokey anthracite are the core colours of the collection. Two shades that complement each other and create balance between light and depth. Travertine also plays a prominent role. With its subtle texture and stone-like appearance, this material adds tactility and character, reinforcing the natural feel of the collection.
Together, shape, colour and material form a collection that stands for warmth, simplicity and refinement. Exactly what Happy Cocooning represents.
Spoga+gafa 2025
The renewed brand identity and the 2026 collection were presented for the first time at Spoga Gafa 2025, which took place from 24 to 26 June 2025 in Cologne. Visitors were given an exclusive preview of the new direction Happy Cocooning is taking.
The presentation showed how the brand continues to develop within the CFM Traders portfolio. With a collection that aligns with modern garden furniture ranges and responds to the growing demand for stylish and durable outdoor living solutions.
Looking ahead
With cocooning as its foundation, Happy Cocooning looks to the future. In the coming years, the brand aims to grow further as the synonym for atmospheric outdoor living. Products that are not only practical, but also convey emotion. That invite people to slow down, come together and experience the moment.
Within CFM Traders, investments are being made in quality, innovation and sustainability. The combination of different brands within the ambience and garden assortment enables knowledge sharing, cross-pollination and a strong foundation for continued growth.
“We want people to associate Happy Cocooning with a feeling of coming home,” the team states. “Not only through what we create, but through what it brings about.”
Embrace moments of warmth
The 2025 rebranding marks the beginning of a new chapter. A chapter in which design, warmth and experience come together. And in which Happy Cocooning continues to do what it has always done best. Bringing people together around the fire.